![]() ![]() If you want to grow your brand, you need traffic that converts. However, as I’ve already mentioned, you’re not trying to draw just any traffic. If you want to capture this traffic, then you need to elevate your SEO keyword rankings. Organic searches drive traffic in fact, recent data suggests that at least 53 percent of traffic comes from organic search queries. SEO, or “search engine optimization,” means optimizing your content using the right keywords to improve your page ranking. In this case, All Recipes ranks above Homes and Gardens, and so on. For example, they might search something like “buy electric hand mixer.”Īs I mentioned, your keyword ranking is the spot your page occupies in the list of Google search results. Think about what keywords people enter into Google to find your product. Say you sell electric hand mixers, and you write a product category page for your products. Keywords vary in length but the average is 1.9 words long.Around 14.1 percent of keyword searches involve a question.The average keyword gets roughly 989 searches per month.Your “keyword ranking” refers to your position in the search results for a given search query. Ideally, the search engine will show results that match what the user is looking for. ![]() What Is Keyword Ranking in SEO?Ī “keyword” in SEO refers to a word or phrase someone enters into a search engine like Google or Bing. With this in mind, here’s how keyword ranking for SEO works and how to choose the right keywords for your content. Where would you rather be if you’re trying to grow your business: spot one or ten? It gets 10 times more clicks than the page in spot number ten. Why? Consider this: the number one Google search result for a given query has an average click-through rate (CTR) of 31.7 percent. One way to do this is prioritizing ranking well for high intent keywords. Instead, focus on getting better quality traffic. In fact, if you draw the wrong kind of traffic, your revenue could stall since you’re not getting your content in front of the right people. You see, more traffic’s all well and good, but there’s no guarantee it will lead to a revenue increase. After all, more traffic means you’ll boost your business revenue, right? Chances are, you want more traffic to come to your website. ![]()
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